PROJECT / 006
Sports community platform
A global sports product combining real-time mobile and web experiences with interactive maps, messaging, onboarding, referrals, and engagement analytics.
- Role
- Lead software engineer
- System
- Cross-platform consumer product
- Period
- Jun 2024 - Feb 2026
Challenge
Make a growing sports community feel immediate.
Grow an active sports community while keeping onboarding, real-time activity, maps, messaging, and the wider product journey consistent across mobile and web.
Built
One sports experience across every touchpoint.
A connected product experience where users can move smoothly through onboarding and referral journeys, interact through live features and messaging, and explore map-based content, while product teams can understand engagement through analytics dashboards and event tracking.
Technical decisions
Growth without a fragmented experience.
- Kept the core journey consistent between mobile and web so users did not lose context when moving between platforms.
- Made live activity and messaging dependable enough to support an experience built around timely interaction.
- Improved onboarding and referral journeys as the audience grew, reducing friction before users reached the product's core value.
- Connected interactive maps with engagement reporting so both users and product teams had clearer visibility into activity.
Verified outcomes
The supplied CV records a 12x increase in active users over 16 months and a 22% increase in session duration after product and analytics improvements. The product name is intentionally omitted.